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Confirms that the new Cadillacs aren’t selling. GM learning how hard it is to undo decades of crap (“branding”) twitter.com/instapundit/st…
Mickey Kaus
Kausfiles
Confirms that the new Cadillacs aren’t selling. GM learning how hard it is to undo decades of crap (“branding”) twitter.com/instapundit/st…
@kausmickey @instapundit the current Caddy ads are awful. Stationary cars in grey Manhattan. Don’t know audience cc: @jlaich @orangeman7
@kausmickey Just stunned their bizarre “Dare” campaign didn’t click with the 55-75 year old demographic.
@kausmickey Exactly. I am 52. I have owned BMW’s, Honda’s, Subaru’s, and Toyota’s. Cadillacs when I was growing up were crap
Depends on who they’re trying to appeal to. I had an Escalade as a rental for a week and for my taste the interior is crap compared to the premium German cars. I want to buy American but once you’ve gotten used to the German interiors it’s hard to go back.